Buffer vs. Meta Business Suite (2026): How Do They Compare?

Meta Business Suite and Buffer both help you manage social media, but one is Meta-only while the other covers 12 platforms. Here’s the honest breakdown.13 Trending Sounds on Instagram in September 2026 (+ How to Use Them)

Choosing the right trending audio to accompany your latest Instagram post is an art, not a science. Still, opting for a trending sound or music clip could provide the boost you need to get your video on the Instagram Explore page or Instagram Reels feed.

While it used to be just for Instagram Reels, you can now also add trending audio to your carousels and single photo posts. This gives your posts a better chance of landing on the Explore page, and it makes carousels and photos eligible to appear on the reels feed, too. That opens up a new way to expand your reach.

But where can you find trending audio on Instagram? If you feel like you’re always chasing the tail-end of trending songs on the app, you’ve come to the right place.

Here are some of the most viral, versatile, trending songs and sounds on Instagram right now.

Here's a quick summary of what is trending in September 2026.

1. original audio by caitbcontent

This original audio from caitbcontent is the soundtrack to the "whimsymaxxing" trend, where creators embrace Y2K-inspired maximalism. It's a great one for brands with a little sparkle. The trend also extends to everyday rituals, turning little touches like heart-shaped ice cubes or sprinkles in your coffee into opportunities to make life a little more fun. Rhinestones compulsory.

🎧 Get the audio

2. Ring My Bell

I nearly forgot about this song, but I'm glad it's back! Ring My Bell by Anita Ward may have been released back in 1979, but its disco energy is having another moment on Instagram. Creators are using it for outfit videos and other playful, feminine lifestyle content.

🎧 Get the audio

3. Less than a lover

Less Than a Lover by JENNIE was released in July 2026, but it's already been used in over 221K reels on Instagram. Creators are using the dreamy track as a backdrop for inspirational, aesthetic, and romantic content.

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4. Mix by lisahoogendoorn

Using audio from @lisahoogendoorn, the "Two Best Friends" trend is the perfect excuse to show off what makes you and your bestie different. Replace your face with your contrasting preferences, and you have a sweet little montage of your contrasting vibes.

🎧 Get the audio

5. Mix by alchemysticwellness

This original audio from alchemysticwellness uses the can-can to put a playful spin on the "When you're a professional but you're also…" trend. It's a fun way for business owners and professionals to show the personality (and often a little chaos) behind the polished headshot.

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6. Original audio by bananalace

This original audio from bananalace is behind the "Balance your expenses" trend, where creators take the concept of budgeting very literally, balancing everything from products to pets.

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7. Original audio by thefoundryavondale

This trend is all about the moment someone finally gives you the little push you needed. Creators are taking it literally, showing themselves getting an actual shove into buying something, starting a new hobby, or trying something they've been putting off. It's a great fit for brands to convince people to take the first step.

🎧 Get the audio

8. Yummy Little Day

Yummy Little Day by emilogue is the soundtrack to wholesome “a yummy little day” content on Instagram. Creators are using the gentle audio for cutesy day-in-the-life clips, curated moments of cozy, and definitely plenty of crafting.

🎧 Get the audio

9. Original audio by olyabelakoneva

This original audio from olyabelakoneva is behind the “POV: your phone is ringing” trend, where creators unpack their very full bags to explain why they can't find their phone. Makeup, sunglasses, fragrances, and everything else they somehow carry around come tumbling out in the process.

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10. Original audio by cosrx

This original audio from cosrx is behind the “Bad Dream” trend, where creators give products a hilariously dramatic nightmare sequence. The video starts with the product facing some kind of disaster before cutting to it tucked safely into bed and waking up from a bad dream. It's an easy format for brands to recreate with their own products.

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11. petal

petal by Ariana Grande continues to bloom on Instagram (and everywhere, really). The song is dreamy and synth-heavy, lending itself to fashion, beauty, and even dance.

⚠️ Contains an expletive.

🎧 Get the audio

12. Timber

Timber by Pitbull feat. Kesha is having a throwback moment on Instagram, bringing plenty of good times energy back to reels. The big drop works particularly well for fast-cut edits, such as showing off a workout, a night out, or an adventure.

🎧 Get the audio

13. Cherry on the Edge

Cherry on the Edge by miss rany is giving girl power on Instagram. Creators are using it for everything from beauty and fashion to gym updates, outfit reveals, and travel vlogs. When you hear the vocals and vibe, you'll see why. *adds to Spotify playlist.

🎧 Get the audio

Not loving any of the above options? No sweat: here’s a crash course on how to find trending sounds on Instagram Reels.

If you’re looking for more options, definitely check out our guide, 10 Simple Ways to Find Trending Instagram Audio (+ Get More Views)
  1. Use Instagram’s trending audio list: Check Instagram’s built-in leaderboard for the top 50 trending songs updated every few days. Find it when creating a post, story, or reel on the Instagram mobile app by tapping the music icon, then selecting ‘Trending.’ Save tracks for later with the bookmark icon.
  2. Check the professional dashboard: If you have a professional account in the US, visit the Professional Dashboard on your profile, scroll to Tips and resources, and tap Trending audio for curated suggestions on Instagram Reels.
  3. Look for the arrow icon: As you scroll reels, watch for an upward arrow next to audio tracks—that’s Instagram’s indicator that a sound is trending.
  4. Follow Instagram’s Creators account: The @creators account shares regular updates on trending songs, editing tips for Instagram Reels, and feature announcements. Check out their IG Anthems highlight for more trending songs and trending sounds.
  5. Check TikTok or YouTube Shorts for early trends: Many trending Instagram Reels sounds originate on TikTok or YouTube Shorts. Browse trending sounds there, then search for those tracks on Instagram to get ahead of the curve.
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Better yet, check out our list of the latest trending songs on TikTok to save you the effort.

Don't forget about original audio

As you can see from some of the audio we've mentioned on the list, many creators are making waves with their own clips, and jumping on a trending original track can give your content an extra boost and help it stand out in feeds.

💡Pro tip: You can find trending original audio on your professional dashboard under the Original audio tab.

You're well-equipped to find the next great trending audio on Instagram for your reels, carousels, or single-photo posts — and you've got several great tracks to put in your back pocket if you get stuck!

If you’ve created an Instagram Reel with one of these trending songs, we’d love to see it. Tag @buffer on Instagram so we can find you!

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